Skål is a professional organization of travel leaders around the world, dedicated to promoting global tourism and friendship. It is the only international group that unites all branches of the travel and tourism industry. Through Skål member events and organization our industry managers and executives meet at the local, regional, national and international levels to pursue topics of common interest.
Skål was founded in Paris in 1932 by travel managers, following an educational tour of Scandinavia. Today, Skål International has over 22,000 members in 500 Clubs throughout 90 countries. Our members represent hotels, airlines, the car rental market, as well as travel agencies and tour operators.
Skål International is governed by an Executive Committee elected at the annual General Assembly, held during the World Congress, hosted by a different country each year. This allows members first-hand observation of the travel and tourism potential around the world.